I just recently received news that I have been invited to ShiftCon 2018! If you follow me on Instagram, you know I pretty much geeked out on my Insta-Stories. I went to ShiftCon 2016 in NOLA this past year and fell in love! This is THE conference to go to if you are a) a blogger, journalist, social influencer; or b) a human being who cares about their food or this planet. I am pretty much obsessed with this platform and just had to share my top five reasons that ShiftCon is the must-attend conference!
The food at ShiftCon is without a doubt the best I’ve had at any conference. Not only is every meal organic, but mostly sustainable, responsibly farmed, or locally sourced. Did I mention delicious? In a room full of media, we all couldn’t stop talking about food. I mean, I cover food on my blog at all times, but I was wowed by the selection and presentation of the food at ShiftCon 2016. They were also able to make sure and really add some local flair to the prepared food. We dined on some of the finest N’awlins Oysters from the infamous Dre’s, and I tasted my very first gumbo!
Which ever way you slice it, the ShiftCon attendees and community are some of the most supportive I’ve come across. I truly found my tribe in NOLA last year and have been talking about it ever since. It wasn’t just the media, but also the brands. They were completely engaging, and I’ve made some very real connections in a fast-paced industry where it’s easy to get “lost in the sauce.” The Expo hours were separate allowing brands to sit and dine with media during keynote speeches, or learn alongside each other in various workshops. The connections made were very real and organic. Pun totally intended!
ShiftCon is structured in such a way that there is plenty of time to experience the local culture. They’ve also made it possible to include a bit of the local culture in workshops, scheduled tours (I was able to enjoy a local ghost tour in the heart of N’awlins y’all), and special guided activities. All putting you in touch with your surroundings, and the good folks trying make #ShiftHappen in these cities. It’s both inspiring and eye opening.
There is so much education at ShiftCon. These folks are passionate about the cause and have lined up an array of educators to help you to spread the good word. They’re fighting the good fight all over the nation and have come from far and wide to share it with all the ShiftCon Shifters. These are some of the most passionate and engaged educators teaching us about anything from soil degradation, agricultural news, and farming practices, to social media growth and SEO courses. A wide range of all things “shifty” if you will. The ways and means on how to report your news and the most effective way to get it to the masses. The panel’s were jam-packed with CEO’s (not marketing reps) from major organic brands answering some tough questions about their practices, and future plans for remaining authentic in a consumers market. I left each session feeling as though I’d learned something new, and feeling more connected to the brands that I use and write about.
If you’ve ever spoken to someone whose attended a ShiftCon conference, then no doubt you’ve heard of their infamous swag bag. I kid you not, I couldn’t begin to even go through it all. There was something inside from every beloved (albeit pricey) organic company I could think of. The swag alone outweighs the cost of the ticket, and is well worth it. I actually had to ship it home to myself because it was way to much to haul in an airport all on my own. The swag bag is given to you on the first day you arrive (perhaps so you have time to figure out how to get it home), and it doesn’t end there. Each day / night there is a new raffle or opportunity to win a new prize. This year, there will be an awards ceremony for the media that is attending, I can’t wait to see what they get to take home!
Either way you slice it this event is a “gotta be there” kind of event, and this year it’s returning to its roots in the OC. Yours truly will be there getting all of the scoop and sharing with all of the other “shifters” via social media. You can join the #ShiftHappens movement by getting your very own tickets here.
See you in California!